OPEN WATER WEBSITE
The Brief
The Open Water website should reflect the brand’s identity: unique, credible, and interactive, with a seamless user experience. The design will prioritise clarity and engagement, using micro-animations to guide navigation and enhance interactivity without overwhelming the user.
Key objectives:
Distinctive & Memorable – A design that stands out while maintaining professionalism.
Credibility & Trust – Clear messaging, intuitive structure, and polished visuals.
Interactive Elements – Thoughtful user engagement through dynamic content and responsive features.
Micro-Animations – Subtle motion to create a fluid, engaging browsing experience.
